
For the final layout I put the headline all at the top to make it more connected. Since the left side is more linear I added the leaf coming in on the right side working in with the text. I'm pretty happy with the way it turned out. Something I may change if I submit this for the final portfolio is the headline.
I made my pencil comp 8.5 x 11 which was apparently not right so I'm working on downsizing the next marker comp to 5 x 5. From the feedback I got, most people weren't understanding what was going on and I agree. So for the next comp I'm going to include a second person, being the "perpetrator" who is in danger of being tased. I'm also working on the proportions of both figures and giving the cartoon a sense of depth.

3 Image Gouache Montage 10 x 14 gouache on illustration board
DMV Cartoon 3 x 6 black ink on illustration board, colored in Photoshop
Pepsi Can Product Illustration 8 x 10 gouache on illustration board
Outdoor Still life 4 x 5 watercolor and black ink
Still life 4 x 5 watercolor and black ink
Advertisement coordinating with chosen professional photo
11 x 17, two page spread, full color
When I picked this picture I knew my layouts would need to deal with the outdoors. I decided to advertise for a campground in Missouri. Since the most important part of an advertisement is the call to action, I decided to put emphasis on the words "outdoors" and "camp". On the right side I found a coordinating picture to sit in with the necessary text. The opening paragraphs give reasons to go camping and discuss Missouri's campgrounds. The two columns underneath contain specific information pertaining to Ozark Trail Campgrounds. I went with the colors green and brown/yellow to go with my original image. I think there is a good use of white space in this layout and it sends the appropriate message. Since being in the outdoors is associated with serenity and rest, I wanted an uncluttered layout.

Rapala Lures Advertisement
11 x 17, two page spread, full color
This Rapala spread went through a lot of changes since the version I turned in last week. I moved around the picture on the wall and the intro paragraph. The headline stayed pretty similar, but I'd say it's more uniform and I think it works better. On the left side I go rid of all of the lures and used one as an accent. The lure connects the text with the sidebar advertising the Rapala fishing club. The blue/gray color is a nice accent to the image and goes well with the red Rapala logo. I think this layout has enough balance with text and white space. I used size and color to emphasize the sub headers. This layout was pretty difficult to resolve and overall I'd say I spent around 8-10 hours on it. With two final versions I think that estimate is about right.









I changed a lot on my Rapala ad since Friday. I made the left page strictly heading and image, with the text all on the right side. I found a new picture that is larger and a fresh-water fish. I put a wood paneled wall behind it and made it look like it is hanging on a wall. The intro paragraph is still blue with white writing and I changed the "join the rapala..." ending the same way because it is separate from the ad. What I'm focusing on for the next time is fixing the lures and how they interact together and with the text.
I changed pretty much everything from my previous layout for Rapala. I downsized the Rapala logo and focused more on the heading. I used a new picture and worked it into the heading by placing in the middle separating the heading phrases. Instead of using the Rapala red as the accent color, I went for a blue/gray color to relate to the water in the picture. I kept the lure picture and liked having it interact with the text. In order to resolve the empty space at the bottom I found a picture of fish hanging and added that. I'm not sure about the image yet, but it does have some blue in it so it goes with the picture and color blocks. Overall, I think it is a definite improvement on my previous layout, but I know there's more work to be done on it.
For the final layout for "How Safe?" I kept most things the same. I increased the font size on the picture caption and made the title for the caption the red color. I made the caption a different font also, and put it in italics to emphasize that it was separate from the text and the caption. I really like how this spread turned out. I think having less text gives you more freedom with the headline and the imagery. The photo is the obvious center point of this spread and by carrying it over across the spread it ties the whole thing together.